Tourism in Monaco

"Welcome to the Principality on the French Riviera"

 Tourism is one of the largest growing industries and as the option to travel becomes easier, the world turns into a smaller place.  As global boundaries disappear we are able to visit some of the most exotic areas of the world and appreciate unique cultures. Aside from cultural transmission tourism also has a significant impact on each nations economy, Monaco being a leading example.  

Located on the Mediterranean coast Monaco is the perfect tourism center, which is why  tourism has a significant impact on its economy. Consequently the government is always enticing people to visit the Principality in order to invest both their time and money. 

This case study examines how The Monaco Government Tourist Office reaches out to future visitors via their website. More specifically because Monaco holds numerous events I have chosen to focus on the Formula 1 Grand Prix and their campaign in promoting the race in terms of tourism...

This website was created by Roopa Purohit in April 2004 for an International Public Relations class at American University, Washington D.C. The class was taught by Dr. Zaharna.